A word from our founder

As a former PR agency executive, I grew tired of watching the hard work of talented PR professionals who move mountains for their clients, only for the value to get lost in translation.

I spent years building coverage reports the hard way — screenshotting articles one by one, cropping in Photoshop, wrestling with PowerPoint layouts, and staying up late to make the deck look "client-ready." Every PR professional I knew was doing the same thing. Hours of manual work, every single campaign.

PRCharter is where great PR is celebrated, elevated, and finally seen.

Your hard work gets translated into reports that make your clients say, "I had no idea our coverage was this strong."

Avinoam M. Oltchik

Avinoam M. Oltchik

Founder, PRCharter

Our mission

PR professionals do some of the most impactful work in business — shaping narratives, earning trust, and turning products into household names. But when it comes to proving that value to clients, the tools haven't kept up.

PRCharter exists to close that gap. We use AI to turn raw coverage into polished, branded reports — with screenshots, sentiment, quotes, and metrics — so you can spend your time on what you do best: earning the coverage.