Social Media Manager

About the Role

We're looking for a creative, data-driven Social Media Manager to own PRCharter's voice across all social channels. You'll craft content that resonates with PR professionals, agency owners, and communications teams — turning our product story into a compelling social narrative that drives awareness, engagement, and pipeline.

What You'll Do

• Develop and execute a content calendar across LinkedIn, X/Twitter, Instagram, and emerging platforms
• Create engaging content (posts, carousels, short-form video, threads) that showcases product capabilities and industry insights
• Build and nurture an engaged community of PR professionals and agency leaders
• Monitor industry conversations and trending topics to identify real-time content opportunities
• Collaborate with the Product team to create launch content, feature announcements, and customer spotlights
• Analyze performance metrics and optimize strategy based on engagement, reach, and conversion data
• Manage relationships with industry influencers and thought leaders for co-marketing opportunities

What We're Looking For

• 3+ years of B2B social media management experience, preferably in SaaS or MarTech
• Proven ability to grow social audiences and drive measurable engagement
• Strong copywriting skills — you can write punchy, on-brand copy that stops the scroll
• Experience with social media management and analytics tools (Buffer, Hootsuite, Sprout Social)
• Understanding of the PR and communications industry landscape
• Data-driven mindset — comfortable setting KPIs and reporting on performance
• Experience creating short-form video content (Reels, TikToks, LinkedIn video)

Nice to Have

• Background in PR, journalism, or communications
• Experience building a brand social presence from scratch
• Graphic design skills (Figma, Canva, or Adobe Suite)
• Personal social media following in the marketing/PR space