Guides & Tutorials
Create Your First PR Coverage Report
4 min read · Updated July 2026
What You Need
Just your coverage links. News articles, blog posts, social media posts, broadcast clips — anything with a URL works.
Paste them all at once (one per line) or drag in a CSV file. PRCharter figures out the rest: screenshots, headlines, publication names, dates, sentiment, key quotes.
Tip: You don't need perfect URLs. PRCharter validates and normalizes each link automatically, handling redirects and paywalled content gracefully.
Paste Your Links
From the Dashboard, hit + New Report. You'll see a big text area — paste your URLs there.
As you paste, the counter at the bottom tells you how many valid URLs were detected. PRCharter also accepts bare domains (like techcrunch.com/article-slug) and auto-prepends https://.
Supported Formats
| Format | Example |
|--------|---------|
| Full URL | https://techcrunch.com/2024/article |
| Bare domain | techcrunch.com/2024/article |
| CSV file | Drag and drop a .csv with a URL column |
| Bulk paste | One URL per line, any quantity |
Hit Generate
Click Generate Report and PRCharter takes over — you'll watch it move through four stages in real time: URLs validated → Analyzing content → Capturing screenshots → Building slides.
Along the way it:
- Validates and fetches each URL
- Captures full-page screenshots
- Extracts metadata — publication, author, date, domain authority
- Runs AI analysis — sentiment, key quotes, executive summary
- Assembles everything into a deck: client branding, cover, contents, executive summary, AI visibility, SEO authority, key excerpts, press highlights, and a closing slide
Warning: For large reports (30+ URLs), generation may take 1-2 minutes. Don't close the tab — the progress strip will keep you updated.
Review and Customize
Your report opens in the Editor. On the left is an always-visible strip of slide thumbnails you can drag to reorder; next to it, four icons — Slide, Design, Brand, Insert — open a matching panel on the right.
Click a thumbnail (or the slide itself) to select it, then open the Slide tab. The controls that show up are contextual — a cover slide gets a hero image picker, an AI-generate option, and a layout picker; a press-highlight slide gets screenshot display options and its own layout picker.
Most reports look great out of the box. But if a headline needs tweaking or you want to swap a screenshot, everything is right there.
Quick Editing Reference
- Double-click any text on the canvas to edit it inline
- Drag a thumbnail's handle to reorder slides; Cmd/Ctrl-click (or Shift-click for a range) to select several at once and hide or delete them together
- Eye icon on a thumbnail (hover to reveal it) toggles that slide's visibility
- Design tab for theme, colors, and typography — with an "All slides" / "This slide" switch (see the Branding guide)
- Brand tab for logos and attribution
- Insert tab to add a custom slide with your own text, image, or link blocks
- ⌘/Ctrl+Z undo, ⌘/Ctrl+S save, ⌘/Ctrl +/− zoom, ⌘/Ctrl+0 reset zoom to fit — and pinch-to-zoom works too
Tips from the Field
- 10-20 articles is the sweet spot. Enough to tell a compelling story without overwhelming the reader.
- Mix your sources. National news + trade pubs + social creates a richer picture than 15 articles from the same outlet.
- Don't wait for perfection. You can always add more coverage later (see the Adding Coverage guide).
- Check the Executive Summary. It's AI-generated but always worth a quick review before sharing.
- Click Present before sharing. It plays the report full-screen exactly as your client will see it.